In August, I took a trip to Australia to learn more about the agricultural scene Down Under and meet with Richard Porter and David Maggiori, who along with Darren Brakenridge are the powerhouse trio behind D3Ag
. Through the launch of a new channel partnership, Arable and D3
Ag will provide in-field crop and weather data to farmers across Australia, starting with the extensive grower network that Richard, who is Director at D3
Ag, has built over his decades as a passionate thought-leader in the industry.
Australia boasts significant diversity in its ability to grow broad acre crops like wheat and barley, as well as specialty crops like wine grapes. I spent time traveling with D3
Ag to some of the farmland that will soon be dotted with Mark devices. The locations we visited included a crop competition field trial at a location close to a Bureau of Meteorology
site near Adelaide, where the team cross-references weather measurements to fine-tune our calibrations specific to this unique climatic region.
In order to better understand the major issues that shape the Australian agricultural landscape, we embarked on a series of discussions with some of the most highly regarded experts in the country. We begin here in a conversation with Richard to tap into his deep experience working with growers, and to gain insight into how D3
Ag is readying itself for the upcoming year. Richard helped us get a lay of the land for how issues like water use efficiency, spray timing, weather forecasting, and nutrient management are affecting growers across the continent today, and explains current trends shaping the agriculture of tomorrow.