Smart irrigation: Amazon and Arable announce new project to save water, benefit Mississippi farmers
Precision Irrigation Technology Conserves Groundwater in the Mississippi Delta, Supporting Agricultural Sustainability and Water-Positive Replenishment Efforts.
SAN FRANCISCO, August 26, 2025 –
Due to land use changes, agricultural production, and climate variability, the Mississippi River Valley Alluvial Aquifer, which supplies water to approximately 7 million acres of farmland across several states, has experienced a significant decline in water levels since the 1970s. Today, we’re proud to announce our first water replenishment project in Mississippi to enable more sustainable use of this critical local resource.
We’re working with agricultural technology leader Arable and Mississippi State University to implement advanced irrigation efficiency solutions that will help farmers make more precise decisions about water use. Altogether, the project is expected to reduce agricultural water withdrawals by 150 million gallons annually—enough water to supply over 1,600 Mississippi households for an entire year.
The project equips farmers with Arable Mark 3 sensors that leverage AI technology powered by AWS. These smart sensors analyze real-time data on soil moisture, weather conditions, and crop water requirements. Using machine learning algorithms, the system processes historical patterns to deliver clear, actionable irrigation recommendations through a mobile app.
“This AI-enabled technology transforms how farmers interact with their land and water resources,” said Jim Ethington, chief executive officer of Arable. “By providing data-driven insights directly to farmers’ phones, we’re empowering them to make more precise water decisions.”
The initiative complements Mississippi State University’s Master Irrigator program, which provides advanced training to agricultural producers on sustainable irrigation practices, soil health, and water management techniques to improve efficiency and profitability.
This project will help AWS make progress toward becoming water positive by 2030 and joins more than 30 water projects Amazon has announced globally, which are collectively expected to replenish over three billion gallons of water annually.