April 10, 2024 – Arable proudly announces that its Mark 3 in-field sensing and monitoring device has been named “IoT Innovation of the Year” by IoThinkTank, the premier hub for recognizing excellence in the Internet of Things industry. This accolade underscores the transformative potential of the company’s IoT-based crop intelligence solution and honors its commitment to engineering excellence and innovation in agriculture.
The groundbreaking Mark 3 powers Arable’s intuitive crop intelligence platform and has established a new benchmark for IoT devices in agriculture. Combining advanced sensing with ease of use and environmental durability, the Mark has unlocked new opportunities for using digital technology to optimize efficiency, reduce risk, and enhance sustainability throughout the farm-to-food value chain.
“We’re honored to receive this award from IoThinkTank and to be recognized for our achievements in advancing digital agriculture with connected technologies,” said Jim Ethington, CEO of Arable. “The need to transform and optimize agricultural operations with enhanced data-driven decision-making has never been greater. Through user-friendly operation and breadth of functionality, we have removed the traditional barriers to collecting and leveraging in-field data. Our users around the world are delivering better outcomes in their respective businesses because they now have easy access to accurate, trustworthy data, broad operational visibility, and actionable insights right at their fingertips.”
The Arable Mark 3 is the first of its kind to combine in-field weather, plant, and soil sensing with irrigation monitoring, contextualized crop imagery, and data communications, all within a single compact and portable unit. Its quick setup, one-touch activation, and zero maintenance requirement set a new standard for user convenience, facilitating effortless integration into established agricultural practices.
Moreover, meticulous design and rigorous testing ensure high performance in even the most challenging global growing conditions. With cutting-edge materials and sensors integrated into its resilient solid-state construction, the Mark 3 is finely tuned for optimal on-farm operation.
Powered by the real-time sensing and monitoring capabilities of the Mark 3, Arable’s crop intelligence platform gathers and analyzes a vast breadth of in-field data. It then utilizes sophisticated agronomic modeling and machine learning to transform this data into practical insights. With this holistic view of the entire crop system, users are empowered to optimize inputs and field work, streamline food supply chains, and bolster sustainability efforts.
Arable’s solution is used in more than 50 countries and is trusted by some of the world’s leading farming enterprises, providers of agricultural inputs, food and beverage companies, and research organizations.
The Mark 3 stands as a testament to Arable’s dedication to fueling sustainable agriculture through innovation and represents the most powerful purpose-built crop monitoring system available globally. In addition to the IoThinkTank award, the Arable Mark 3 was recently honored with a prestigious silver International Design Excellence Award (IDEA) from the Industrial Designers Society of America (IDSA), highlighting its exceptional blend of aesthetics and robust functionality.
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